IAB Tech Lab releases IFA suggestions for OTT platforms to improve customer experience

The Online Advertising Bureau (IAB) unveiled the “ Guidelines for Identifier for Advertising upon OTT Platforms ” Wednesday morning to provide “ a top quality advertising experience within over-the-top tv (OTT) environments, ” according to the pr release announcing the news. OTT environments consist of smart TVs, connected devices as well as other systems.

Central towards the framework are best practices on how marketers should manage OTT advertising with the use of identifiers for advertising (IFAs).

[Read the full article on MarTech Today.]


About The Writer

Robin Kurzer started the girl career as a daily newspaper media reporter in Milford, Connecticut. She after that made her mark on the marketing and advertising world in Chicago at companies such as Tribal DDB and Razorfish, creating award-winning work for many big companies. For the past seven years, she’ ersus worked as a freelance writer plus communications professional across a variety of company sectors.

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