The Online Advertising Bureau (IAB) unveiled the “ Guidelines for Identifier for Advertising upon OTT Platforms ” Wednesday morning to provide “ a top quality advertising experience within over-the-top tv (OTT) environments, ” according to the pr release announcing the news. OTT environments consist of smart TVs, connected devices as well as other systems.
Central towards the framework are best practices on how marketers should manage OTT advertising with the use of identifiers for advertising (IFAs).
[Read the full article on MarTech Today.]
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