In the hubbub over all the new technologies, the workhorse marketing automation platforms keep performing their jobs.
And “ Marketing Software Technology Forecast, 2017 to 2023 (Global) ” [available for Forrester clients only], its first such report about this space, research firm Forrester forecasts that spending for these kinds of equipment will grow vigorously over the years to come, reaching $25. 1 billion yearly by 2023 from $11. four billion last year.
Even though it may seem marketing automation platforms are usually old news, report co-author Jennifer Adams told me via email that will “ B2B marketers are still within the early innings of adopting marketing and advertising automation technology tools and this craze will continue to drive growth within the next five years. ” More than a thousand marketers from eight nations were surveyed for the report.
If you liked Initial Forrester forecast for marketing software finds it is still ‘early innings’ pertaining to adoption by Barry Levine Then you'll love Marketing Services Miami