The Inquire the SMXpert series continues problem and answer (Q& A) portion held during sessions at Search Marketing Expo (SMX) West 2018.
At first glance, using markup and structured data can seem overwhelming. There’ s a lot of jargon to comprehend, and even making a small error along with punctuation can lead to unintended or even devastating consequences.
But since Alexis demonstrated at SMX Western, succeeding with structured data needn’ t cause ulcers, and can even end up being fun when approached with the winning attitude. In this question and answer (Q& A), Alexis offers solid specialized advice with straightforward answers plus pointers for finding additional resources.
Question: Do you recommend applying microdata over JSON-LD for web commerce sites?
Alexis: In terms of Search engines, no . Either [will] suffice — whatever is easier for the site’ s development team in order to implement.
If Msn is a concern, then I’ g opt for microdata. Although there are a couple of instances of Bing supporting JSON-LD meant for Recipe and Product markup, it’ s still a bit spotty meant for Product.
Aaron Bradley maintains a community-driven Bing/JSON-LD system on GDrive . I recommend checking out it out and updating along with anything you see!
Msn hasn’ t added JSON-LD for their structured information documentation .
Question: How can we do markups pertaining to review pages, where content gets constantly refreshed?
Alexis: There are some different approaches. Here are two typical ones:
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