Instagram makes a play to keep users rolling with new ‘Recommended For You’ posts

Instagram is certainly testing a new feature that recommends posts in order to users based on their particular follower lists and photos and videos they have got liked.

The suggested posts will show up in an area at the end of an user’ s Give food to under a “ Recommended for You” label. (Per the screen chance shared by the company, there is also a “ Keep Scrolling for Recommendations” information displayed below the “ You’ re All Caught Up” notice. )

Instagram provides added the blue “ Follow” button to recommended posts to ensure that users can easily add accounts for their follower lists.

“ Our goal is to make the Give food to the best place to share and connect with people and interests that matter the majority of to you. Now, with recommended content, you can see even more of what [is] being shared simply by our community, ” says Instagram.

In July, Instagram a “ You’ re All Caught Up” feature to help customers better manage the amount of time these people spend on the app. This newest test feels like a step in the opposing direction from Instagram’ s authentic efforts last month to promote digital-well being. Instead of giving users grounds to close the app, they’ re encouraging them to keep rolling through their Feed even after they’ ve caught up with all the content using their followers.

Instagram states that the feature is rolling away over the next few days and that it really is making product revisions based on consumer feedback.

Marketing Property has reached out to Instagram in order to ask if ads or blogposts from brands will be included in the suggested content but has not yet obtained a response.


About The Writer

Amy Gesenhues is 3rd Door Media’s General Assignment Media reporter, covering the latest news and improvements for Marketing Land and Internet search engine Land. From 2009 to this year, she was an award-winning syndicated columnist for a number of daily newspapers through New York to Texas. With more than 10 years of marketing management experience, this wounderful woman has contributed to a variety of traditional plus online publications, including MarketingProfs. com , SoftwareCEO. com , and Sales plus Marketing Management Magazine. Read more associated with Amy’s articles.

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