Intelligent marketing still hinges on humanity, not really technology

Remember exactly what life was like before we had mobile phones? We flipped through inches associated with white pages without a thought, transported impossible-to-fold maps wherever we journeyed and never left home without wallet change.

Now, it appears as if we think everything would work much better if it were smart. We can purchase smart umbrellas that tell us exactly where we left them and when we’ ll need them next. Wise diaper-changing tables that track Junior’ s weight, food intake (and output). Even smart underwear that can adjust our home’ ersus thermostat based on our body temperature, modify our Spotify playlist based on our own mood and adapt our e-gameplay to our stress levels.

[Read the full article on MarTech Today.]

Opinions expressed in this article are those from the guest author and not necessarily Marketing and advertising Land. Staff authors are outlined here .

About The Writer

Mike Sands is TOP DOG of Signal. Prior to joining the organization, he was part of the original Orbitz management team and held the particular positions of CMO and COO. While at Orbitz, Mike helped take those business from start-up to BÖRSEGANG (ÖSTERR.), then through two acquisitions (Cendant and Blackstone). After Orbitz, Paul joined The Pritzker Group being a partner on their private equity team. Paul also has held management roles with General Motors Corporation and Leo Burnett. His work at General Engines led him to be named the “ Marketer of the Next Generation” by Brandweek magazine. Mike retains a Bachelor of Science diploma in Communications from Northwestern College and a Masters in Management level from the J. L. Kellogg College of Management.

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