ironSource releases new platform to track playable ads’ metrics

As advertisements evolve into mini-applications, analytics that will capture the new kinds of data these people capture will similarly evolve.

This week, in-app video advertisement platform ironSource is announcing a brand new In-Ad Data Platform that is created specifically for playable in-app ads, that are mini-games. COO for Developer Options Tal Shoham told me that, in order to his knowledge, the new platform provides a previously unavailable level of gekörnt detail about the choices made by customers as they move through the ad’ s i9000 story or funnel.

“ With the rise of online ad units like playable or even interactive video ads, the advertisement has suddenly become not just portion of a funnel, but a channel in and of itself, ” Key Design Officer Dan Greenberg stated in a statement.

[Read the full article on MarTech Today.]

About The Author

Barry Levine covers marketing technologies for Third Door Media. Formerly, he covered this space like a Senior Writer for VentureBeat, and has written about these and other technology subjects for such publications since CMSWire and NewsFactor. He created and led the web site/unit from PBS station Thirteen/WNET; worked being an online Senior Producer/writer for Viacom; created a successful interactive game, ENJOY IT BY EAR: The First COMPACT DISC Game; founded and led a completely independent film showcase, CENTER SCREEN, centered at Harvard and M. I actually. T.; and served over 5 years as a consultant to the Meters. I. T. Media Lab. You will discover him at LinkedIn, and on Tweets at xBarryLevine.

If you liked ironSource releases new platform to track playable ads’ metrics by Barry Levine Then you'll love Marketing Services Miami

Leave a Reply

Your email address will not be published. Required fields are marked *