ironSource releases new platform to track playable ads’ metrics

As advertisements evolve into mini-applications, analytics that will capture the new kinds of data these people capture will similarly evolve.

This week, in-app video advertisement platform ironSource is announcing a brand new In-Ad Data Platform that is created specifically for playable in-app ads, that are mini-games. COO for Developer Options Tal Shoham told me that, in order to his knowledge, the new platform provides a previously unavailable level of gekörnt detail about the choices made by customers as they move through the ad’ s i9000 story or funnel.

“ With the rise of online ad units like playable or even interactive video ads, the advertisement has suddenly become not just portion of a funnel, but a channel in and of itself, ” Key Design Officer Dan Greenberg stated in a statement.

[Read the full article on MarTech Today.]


About The Author

Barry Levine covers marketing technologies for Third Door Media. Formerly, he covered this space like a Senior Writer for VentureBeat, and has written about these and other technology subjects for such publications since CMSWire and NewsFactor. He created and led the web site/unit from PBS station Thirteen/WNET; worked being an online Senior Producer/writer for Viacom; created a successful interactive game, ENJOY IT BY EAR: The First COMPACT DISC Game; founded and led a completely independent film showcase, CENTER SCREEN, centered at Harvard and M. I actually. T.; and served over 5 years as a consultant to the Meters. I. T. Media Lab. You will discover him at LinkedIn, and on Tweets at xBarryLevine.

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