SEO specialist and podcast host Dan Shure has noticed a sizeable uptick in the number of pre-roll and mid-roll ads being served up on Youtube . com videos he has viewed during the last 7 days.
While logged straight into his Google account, Shure states, YouTube delivered six total advertisements during a 17-minute video from the Maschine Masters channel: two pre-roll advertisements (both of which were skippable), 2 ads that showed up one-third from the way through the video, and then 2 more ads that displayed two-thirds of the way through the video.
Here’ s a video through Shure highlighting YouTube’ s pre-roll ad notification, specifying two advertisements:
Shure was not able to trigger the multiple mid-roll advertisements in the video he shared, yet others confirmed on Twitter they have also witnessed similar upticks within YouTube ads recently.
When asked for comment, a Youtube . com spokesperson emailed the following response:
Our goal would be to ensure ads are useful and highly relevant to users. The amount of ads that a consumer sees will vary based on a number of elements including ad preferences and the mechanics of auction and advertiser need.
In other words, Search engines is not confirming whether or not it is examining putting more pre-roll and mid-roll ads in YouTube videos. It appears obvious, however , that the company’ ersus aim is to drive more income for both YouTube and the publishers monetizing their particular content .
With all the launch of Instagram’ s IGTV , creating a wider space for brands plus influencers, along with Facebook’ s continued efforts to build out video assets and monetization opportunities for makers, YouTube is facing greater competitors than ever before. But there’ s the delicate balance in stacking video clip content with more ads, while at the same time generating optimal viewing experiences for viewers.
YouTube’ s unverified tests point to the possibility that it is trying out just how much ad inventory a video may take.
About The Author
Amy Gesenhues is Third Doorway Media’s General Assignment Reporter, within the latest news and updates to get Marketing Land and Search Engine Property. From 2009 to 2012, the girl was an award-winning syndicated writer for a number of daily newspapers from Ny to Texas. With more than ten years associated with marketing management experience, she has added to a variety of traditional and on the web publications, including MarketingProfs. com , SoftwareCEO. possuindo , and Sales and Advertising Management Magazine. Read more of Amy’s articles.
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