There’ ersus a lot of consent being given nowadays, and there are a lot of solutions to manage that will consent.
A new open process called JLINC provides another choice. Developed over the last 3 years, the protocol was launched May twenty five, the day that the consent-requiring General Information Protection Regulation ( GDPR ) went into impact. A beta version of the system is scheduled for launch afterwards this year.
The basic concept is that users set up and deal with their permissions under agreements along with vendors called Information Sharing Contracts (ISAs), which define how the user’ s personal data can be used. The particular ISAs, which live in a JLINC cloud, contain a permissions profile that’ s either applied to all suppliers or specific to each supplier.
Michael Leifer, JLINC Labs Chief Strategy Officer, explained JLINC to me as a “ electronic notary service, ” and he contrasted it to the way vendors shop and manage users’ permission information in their own solutions.
[Read the full article on MarTech Today.]
About The Writer
Barry Levine covers marketing and advertising technology for Third Door Press. Previously, he covered this room as a Senior Writer for VentureBeat, and he has written about these along with other tech subjects for such magazines as CMSWire and NewsFactor. This individual founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer with regard to Viacom; created a successful interactive video game, PLAY IT BY EAR: The very first CD Game; founded and brought an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Meters. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.
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