There’ ersus a lot of consent being given nowadays, and there are a lot of solutions to manage that will consent.
A new open process called JLINC provides another choice. Developed over the last 3 years, the protocol was launched May twenty five, the day that the consent-requiring General Information Protection Regulation ( GDPR ) went into impact. A beta version of the system is scheduled for launch afterwards this year.
The basic concept is that users set up and deal with their permissions under agreements along with vendors called Information Sharing Contracts (ISAs), which define how the user’ s personal data can be used. The particular ISAs, which live in a JLINC cloud, contain a permissions profile that’ s either applied to all suppliers or specific to each supplier.
Michael Leifer, JLINC Labs Chief Strategy Officer, explained JLINC to me as a “ electronic notary service, ” and he contrasted it to the way vendors shop and manage users’ permission information in their own solutions.
[Read the full article on MarTech Today.]
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