If you return in the next world as a kind of information, try to avoid coming back as third-party information.
That’ s since third-party data — collected within almost every way except a direct get in touch with between a brand and its customers — is rapidly falling out of prefer. It’ s battling the new Common Data Protection Regulation ( GDPR ), limitations from Apple’ s and Google’ s browsers, and a general feeling among brands that third-party information isn’ t the highest quality.
As we head into what is apparently a brand new era for customer data, actually a common refrain among some information providers, particularly Customer Data Platforms (CDPs), is that first-party data — directly collected by a brand regarding its customers or visitors — is the kind that brands need to focus on.
But may brands live on first-party data by itself?
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for 3rd Door Media. Previously, he protected this space as a Senior Article writer for VentureBeat, and he has discussed these and other tech subjects regarding such publications as CMSWire plus NewsFactor. He founded and directed the web site/unit at PBS train station Thirteen/WNET; worked as an online Mature Producer/writer for Viacom; created a prosperous interactive game, PLAY IT SIMPLY BY EAR: The First CD Game; started and led an independent film display, CENTER SCREEN, based at Harvard and M. I. T.; plus served over five years like a consultant to the M. I. Capital t. Media Lab. You can find him on LinkedIn, and on Twitter at xBarryLevine.
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