Let’ s face it — building a marketing operations (MO) perform is hard . Building a world-class marketing operations perform is even tougher .
What makes this particular so challenging is finding the right individuals with the right skill sets to build an organized MO function. In this column, I’ ll share how to accelerate your own strategic marketing operations capability via a rent, buy and/or train technique.
Opinions expressed in this post are those of the guest author instead of necessarily Marketing Land. Staff writers are listed here .
If you liked Lease, buy or train? How to speed up strategic marketing operations by Debbie Qaqish Then you'll love Marketing Services Miami