Lease, buy or train? How to speed up strategic marketing operations

Let’ s face it — building a marketing operations (MO) perform is hard . Building a world-class marketing operations perform is even tougher .

What makes this particular so challenging is finding the right individuals with the right skill sets to build an organized MO function. In this column, I’ ll share how to accelerate your own strategic marketing operations capability via a rent, buy and/or train technique.

[Read the full article on MarTech Today.]


Opinions expressed in this post are those of the guest author instead of necessarily Marketing Land. Staff writers are listed here .


About The Author

Debbie Qaqish is Principal Partner and Main Strategy Officer of The Pedowitz Group . Debbie manages global client interactions and leads the firm’ ersus thought leadership initiatives. She has already been helping B2B companies drive income growth for over 35 years. Debbie is author of the award winning guide – “ Rise of the Income Marketer, ” Chancellor of Income Marketing University, and host associated with Revenue Advertising Radio , a podcast collection for revenue marketing leaders which usually showcases marketing executives from businesses like GE and Microsoft writing advice on marketing transformation. A PhD candidate, Debbie also teaches a good MBA course at College associated with William & Mary on Income Marketing. In March 2016, Kapost named Debbie among the Top forty Most Inspiring Women in Advertising. For the last five years, Debbie continues to be named One of the 50 Most Important People in Sales Lead Administration. She has also won SLMA’ t Top 20 Women to Watch variation.

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