Let’ s face it — building a marketing operations (MO) perform is hard . Building a world-class marketing operations perform is even tougher .
What makes this particular so challenging is finding the right individuals with the right skill sets to build an organized MO function. In this column, I’ ll share how to accelerate your own strategic marketing operations capability via a rent, buy and/or train technique.
[Read the full article on MarTech Today.]
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