Li (symbol) and Spredfast merge into an interpersonal management/customer care platform

San Francisco-based Lithium primarily focuses on social towns and digital customer care. Spredfast , headquartered in austin tx, is known for its tools to manage social networking campaigns and responses.

Yesterday, the two companies announced these are merging into what they describe because “ the industry’ s the majority of comprehensive customer engagement platform. ” The move is being undertaken since the acquisition of Spredfast by Vista Collateral Partners, which owns Lithium and can combine the two companies. Deal conditions were not made public.

Title for the new firm has not however been chosen, Lithium CEO Rodd Hess told me, and could be Li (symbol), Spredfast or something new. He additional that the unnamed combo and the mixed platform will offer “ the most powerful care and [social] marketing functionality. ”

[Read the full article on MarTech Today.]

About The Writer

Barry Levine covers marketing and advertising technology for Third Door Press. Previously, he covered this area as a Senior Writer for VentureBeat, and he has written about these along with other tech subjects for such journals as CMSWire and NewsFactor. He or she founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer to get Viacom; created a successful interactive online game, PLAY IT BY EAR: The very first CD Game; founded and directed an independent film showcase, CENTER DISPLAY, based at Harvard and Meters. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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