San Francisco-based Lithium primarily focuses on social towns and digital customer care. Spredfast , headquartered in austin tx, is known for its tools to manage social networking campaigns and responses.
Yesterday, the two companies announced these are merging into what they describe because “ the industry’ s the majority of comprehensive customer engagement platform. ” The move is being undertaken since the acquisition of Spredfast by Vista Collateral Partners, which owns Lithium and can combine the two companies. Deal conditions were not made public.
Title for the new firm has not however been chosen, Lithium CEO Rodd Hess told me, and could be Li (symbol), Spredfast or something new. He additional that the unnamed combo and the mixed platform will offer “ the most powerful care and [social] marketing functionality. ”
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