One of blockchain ’ s main promoting points is that all of its dealings are public. Even in private blockchains, transactions can be public to all from the participants in that network.
But that can also be a major disadvantage, since many kinds of transactions need to stay private because of the financial terms, the particular competitive strategy, the personal info or even other reasons.
An Estonia-based startup is now out with a probable solution. Lightstreams has launched the blockchain network with a new Permissioned Prevent protocol that employs smart agreements to grant, block or revoke access to content for specific customers.
“ The blockchain is broken at the moment in terms of personal privacy, ” said Lightstreams CEO/founder Jordan Smolenski in a statement. “ It’ s simply too public. ”
[Read the full article on MarTech Today.]
Concerning the Author
Barry Levine addresses marketing technology for Third Doorway Media. Previously, he covered this particular space as a Senior Writer meant for VentureBeat, and he has written about these types of and other tech subjects for this kind of publications as CMSWire and NewsFactor. He founded and led the internet site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful online game, PLAY IT BY HEARING: The First CD Game; founded plus led an independent film showcase, MIDDLE SCREEN, based at Harvard plus M. I. T.; and offered over five years as an expert to the M. I. T. Press Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.
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