LinkedIn brings Dynamic Ads into Strategy Manager platform

After launching a newly redesigned Campaign Supervisor platform in Come july 1st, LinkedIn is now bringing its Dynamic Ad item to the newly overhauled ad management tool.

Businesses running Dynamic Ads upon LinkedIn will now be able to create, take care of and track campaigns through the Marketing campaign Manager platform.

LinkedIn’ s Powerful Ads run on the particular professional networking site’ s desktop computer feed and are customized per the particular viewer using publicly available details from the LinkedIn user’ s user profile.

“ Creative can be automatically personalized with each member’ s profile info, like their own photo, first name, company, work title and more, ” LinkedIn Primary Product Manager Ayusman Sarangi stated in a statement. “ You can add macros — data mapping tools — for even greater customization capabilities. ”

The Dynamic Advertisements also come with pre-built templates plus auto-translation capabilities. According to Sarangi, LinkedIn’ s Dynamic Ads have shipped up to two times the click-through price of traditional display ads.

Now, with the added capability to run A/B tests and monitor campaign results  using the Campaign Supervisor, LinkedIn advertisers will be able to better measure how their Dynamic Ads are usually performing on the professional networking system.


About The Writer

Amy Gesenhues is 3rd Door Media’s General Assignment Media reporter, covering the latest news and improvements for Marketing Land and Internet search engine Land. From 2009 to this year, she was an award-winning syndicated columnist for a number of daily newspapers through New York to Texas. With more than 10 years of marketing management experience, this wounderful woman has contributed to a variety of traditional plus online publications, including MarketingProfs. com , SoftwareCEO. com , and Sales plus Marketing Management Magazine. Read more associated with Amy’s articles.

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