Businesses running Dynamic Ads upon LinkedIn will now be able to create, take care of and track campaigns through the Marketing campaign Manager platform.
LinkedIn’ s Powerful Ads run on the particular professional networking site’ s desktop computer feed and are customized per the particular viewer using publicly available details from the LinkedIn user’ s user profile.
“ Creative can be automatically personalized with each member’ s profile info, like their own photo, first name, company, work title and more, ” LinkedIn Primary Product Manager Ayusman Sarangi stated in a statement. “ You can add macros — data mapping tools — for even greater customization capabilities. ”
The Dynamic Advertisements also come with pre-built templates plus auto-translation capabilities. According to Sarangi, LinkedIn’ s Dynamic Ads have shipped up to two times the click-through price of traditional display ads.
Now, with the added capability to run A/B tests and monitor campaign results using the Campaign Supervisor, LinkedIn advertisers will be able to better measure how their Dynamic Ads are usually performing on the professional networking system.
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