LinkedIn updated the reporting interface for its Campaign Manager within July. Now, it’ s upgrading the campaign creation part of Strategy Manager. The company announce a new objective-based campaign workflow on Monday, which includes new ad forecasting and examine features.
Why internet marketers should care
Since has become common in other ad systems (Facebook, Google, Quora, etc . ), the new set up process in LinkedIn Campaign Manager starts from a marketing campaign objective perspective, rather than having marketers start by choosing an ad structure.
“ We have ‘ flipped’ the entire experience — rather than beginning your campaign creation procedure with a series of products to choose from (Sponsored Content, Text Ads, etc), marketers are now asked to define their particular goals and objectives for their marketing campaign (website visits, engagement, conversions) plus our UI guides the user to create out their campaigns from there, ” says a LinkedIn spokesperson.
Starting this month, marketers will have to define their specific goal when building out an ad-campaign on the platform, i. e. when they want to drive more traffic to a web site, generate leads, earn more movie views, etc . Once they set a target, LinkedIn’ s ad platform will simply surface ad units that affect that objective.
The particular overhauled Campaign Manager also has a few new features, including the forecasting panel that displays quotes of the expected ad results depending on campaign inputs and comparisons in order to similar campaigns and advertisers. Addititionally there is an ad preview feature that will lets advertisers see how ads appears while being built.
More on LinkedIn’ s Campaign Supervisor
- The new beta design for the campaign creation procedure within Campaign Manager will be offered to all LinkedIn advertisers starting Nov 14.
- LinkedIn states the newly overhauled design will be laying the groundwork for objective-based optimization and ad prices it plans to introduce mid-2019.
- Along with the new forecasting plus preview features, LinkedIn says the particular newly redesigned Campaign Manager consists of easier navigation between screens and also a completely redesigned ad-targeting experience.
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