For online marketers, the biggest issue with third-party data is definitely quality. Usually, the only way to test the high quality is to run a campaign and see if the information delivers results.
Recently, identity resolution provider LiveRamp has gone out with what it describes as the first data rating initiative for third-party data segments.
The particular initiative makes outside quality-testing companions available to data buyers in the IdentityLink Data Store, a marketplace to get third-party data from external companies. The first partner is Lucid , a study vendor that will offer a Lucid Information Score based on results from comparing screening audience segments to panel-based research.
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