For online marketers, the biggest issue with third-party data is definitely quality. Usually, the only way to test the high quality is to run a campaign and see if the information delivers results.
Recently, identity resolution provider LiveRamp has gone out with what it describes as the first data rating initiative for third-party data segments.
The particular initiative makes outside quality-testing companions available to data buyers in the IdentityLink Data Store, a marketplace to get third-party data from external companies. The first partner is Lucid , a study vendor that will offer a Lucid Information Score based on results from comparing screening audience segments to panel-based research.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for 3rd Door Media. Previously, he protected this space as a Senior Author for VentureBeat, and he has discussed these and other tech subjects designed for such publications as CMSWire plus NewsFactor. He founded and directed the web site/unit at PBS place Thirteen/WNET; worked as an online Older Producer/writer for Viacom; created a prosperous interactive game, PLAY IT SIMPLY BY EAR: The First CD Game; started and led an independent film display, CENTER SCREEN, based at Harvard and M. I. T.; plus served over five years being a consultant to the M. I. To. Media Lab. You can find him from LinkedIn, and on Twitter at xBarryLevine.
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