Almost precisely a year ago, data onboarding and identification resolution provider LiveRamp announced a brand new people-based search targeting service just for IdentityLink.
The first work for that service was designed for Google’ s Customer Match. IdentityLink is definitely LiveRamp’ s people-based identity quality service.
With Google’ s Customer Match, a brand may target customers with ads online Search results. A Honda dealer within Boston, for instance, can target prior and current customers for a purchase at its dealership when that will user searches for, say, “ Ford CRV. ”
The particular dealership can upload the email contact information, phone numbers or addresses of its clients, and Google will try to match this to data users’ Google accounts data. It might also have other related email addresses for the same person, since non-Google email addresses are sometimes used on Google attributes, like YouTube.
Because so many people remain logged into their accounts on a Google property while looking, Google can identify those people for that Honda dealer, so the dealership’ h ad can be targeted during that lookup to that person’ s history. LiveRamp’ s IdentityLink features an extensive relationship of different data sets for the same individual, including online and offline attributes plus behavior.
This week, LiveRamp is applying the same service in order to Bing Search Ads.
[Read the full article on MarTech Today.]
About The Writer
Barry Levine covers marketing and advertising technology for Third Door Press. Previously, he covered this area as a Senior Writer for VentureBeat, and he has written about these as well as other tech subjects for such journals as CMSWire and NewsFactor. This individual founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer pertaining to Viacom; created a successful interactive sport, PLAY IT BY EAR: The very first CD Game; founded and brought an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Mirielle. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.
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