Almost precisely a year ago, data onboarding and identification resolution provider LiveRamp announced a brand new people-based search targeting service just for IdentityLink.
The first work for that service was designed for Google’ s Customer Match. IdentityLink is definitely LiveRamp’ s people-based identity quality service.
With Google’ s Customer Match, a brand may target customers with ads online Search results. A Honda dealer within Boston, for instance, can target prior and current customers for a purchase at its dealership when that will user searches for, say, “ Ford CRV. ”
The particular dealership can upload the email contact information, phone numbers or addresses of its clients, and Google will try to match this to data users’ Google accounts data. It might also have other related email addresses for the same person, since non-Google email addresses are sometimes used on Google attributes, like YouTube.
Because so many people remain logged into their accounts on a Google property while looking, Google can identify those people for that Honda dealer, so the dealership’ h ad can be targeted during that lookup to that person’ s history. LiveRamp’ s IdentityLink features an extensive relationship of different data sets for the same individual, including online and offline attributes plus behavior.
This week, LiveRamp is applying the same service in order to Bing Search Ads.
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