Marketing and advertising Day: Update on industry IDENTIFICATION resolution, mobile ad receptivity, a lot more

Here’ ersus our recap of what happened within online marketing today, as reported upon Marketing Property and other places over the web.

From Marketing and advertising Land:

Recent head lines from MarTech Today , our sister web site dedicated to marketing technology:

  • The ad market continues its quest toward less cookies and more consistent user IDs
    Jan seventeen, 2019 by Barry Levine
    The IAB Tech Lab’ t DigiTrust and the Advertising ID Range chart different, but intersecting, pathways toward the goal of an industry-wide identification resolution.
  • 3 varieties of silos killing your marketing group
    Jan seventeen, 2019 by Digital Marketing Depot
    Marketing has become a complex industry, with evolving technologies, fast-paced procedures and data that must be analyzed, construed and shared so you can continuously enhance those processes for better results. Nevertheless teams are using disconnected technology, workflows and processes, it can be a struggle to take care of day-to-day tasks, much less optimize plus streamline how […]
  • What is identity resolution?
    Jan 17, 2019 simply by Robin Kurzer
    What you need to learn about how ID resolution works to offer omnichannel insights for personalized, people-based marketing.

Internet marketing News From Around The Web:


About The Author

Amy Gesenhues is Third Door Media’s General Assignment Reporter, covering the most recent news and updates for Advertising Land and Search Engine Land. Through 2009 to 2012, she has been an award-winning syndicated columnist for several daily newspapers from New York in order to Texas. With more than ten years of marketing and advertising management experience, she has contributed to some variety of traditional and online magazines, including MarketingProfs. com , SoftwareCEO. com , and Sales plus Marketing Management Magazine. Read more associated with Amy’s articles.

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