Marketing experts can now use LinkedIn category information for targeting through Bing lookup


Marketers are now able to leverage LinkedIn data designed for search campaigns on the Bing Advertisements platform. Microsoft made the statement in a post on Tuesday.

Why you should care

Two years ago, Microsoft bought LinkedIn , plus Bing advertisers have been eager for entry to its audience data. Earlier this year, the organization launched Ms Audience Network advertisements with access to some LinkedIn focusing on data. Now it will be available to many Bing Ads advertisers.

The company says that advertisers making use of data from LinkedIn categories of corporation, job function and industry could be more efficient and more precise in their focusing on.

From the blog post: “ We are making this easy for our customers to get started right away through the Bing Advertisements platform using familiar campaign development and management tools.   To begin we’ re offering bid-only focusing on, with exclusions coming soon. It works throughout text ads, shopping, and essentially all Bing search products (available in the U. S. only). ”

More about the news

  • It’ s plenty of data. LinkedIn has more than 575 million global members.
  • The MSAN includes native advertisement inventory on MSN. com, Ms Outlook and the Microsoft Edge internet browser, as well as syndication partner sites along with Microsoft Audience Ads.
  • MSAN uses artificial intelligence (AI) to optimize ad selection plus relevancy, as well as pricing, click plus conversion predictions. The Microsoft Graph underpins the audience targeting information available to MSAN, including web plus search activity, demographic and customer behavior activity, and certain LinkedIn profile dimensions.

This story first appeared upon Search Engine Land. For more on search engine marketing and SEO, click here.


About The Author

Robin Kurzer started her career as a day-to-day newspaper reporter in Milford, Connecticut. She then made her indicate on the advertising and marketing world in Chi town at agencies such as Tribal DDB and Razorfish, creating award-winning work with many major brands. For the past seven yrs, she’ s worked as a freelancer writer and communications professional throughout a variety of business sectors.

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