Marketo publishes winter release notes, plans for better integration capabilities in 2020

Marketo has published its January 2020 release notes for its Marketo Engage Adobe application. The release is scheduled for Friday, January 17 at 6 PM PT.

Key updates will be rolling out across the core Marketo Engage Adobe Application and Account-Based Marketing (ABM) tools. The planned update includes enhancements to the Microsoft Dynamics integration that will allow for real-time syncing of leads and contacts between Marketo Engage and Microsoft Dynamics, LinkedIn lead-generation forms with additional field mapping and multi-instance management capabilities.

Why we care

The changes should help sales and marketing users improve their management of customer and prospect data between Microsoft Dynamics and Marketo Engage. Additional LinkedIn field mapping should help users build more robust customer profiles and identify better prospects.

Marketo’s latest ABM solution, New Account Discovery, will also be launching in beta. The solution is designed to help sales users discover net-new targets using Adobe’s AI-driven customer profile model.

More on the news

  • Additional releases will be pushed out throughout the quarter, including updates to Bizible, Marketo Sky and Sales Insight.
  • As part of Marketo’s ongoing integration with parent company Adobe and aligning release structures, the company also announced plans to shift the deprecation of TLS 1.0 and TLS 1.1 to January 13, 2020.
  • Due to changes to the cookie policy for Safari, Mozilla Firefox and Google Chrome, Munkchin’s ability to track user sessions on the same domain will be limited by the ITP to either one or seven days based on the browser version used by the visitor. Marketo plans to offset this by implementing a new web service to allow Munchkin cookies to be set with a Set-Cookie header via HTTP response.

About The Author

Jennifer Videtta Cannon serves as Third Door Media’s Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.

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