Martech continues its explosive growth, yet are we facing an overburden?


Every year, Martech Conference Chair Scott Brinker unveils a new graphic featuring the particular logos of all the martech solutions within the Marketing Technology Landscape.

Spoiler alert: There are a lot. Note that even though it’ s called the Martech five thousand, it actually comprises 6, 829 companies.

Innovation plus demand continue to drive the mind blowing growth in martech, but are usually we facing an overload? How do a marketer cut through the filler and hype and find solutions which are right for them?

[Read the full article on MarTech Today.]


About The Author

Robin Kurzer started her profession as a daily newspaper reporter within Milford, Connecticut. She then produced her mark on the advertising and marketing globe in Chicago at agencies for example Tribal DDB and Razorfish, generating award-winning work for many major brands. Within the past seven years, she’ s proved helpful as a freelance writer and marketing communications professional across a variety of business industries.

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