Through Neura
2 companies are expanding ad and content material targeting techniques that employ brand new ways of tapping the real world.
Sunnyvale, California-based Neura and Brazil-based In Loco use different strategies, but both are pointing in order to how non-web tracking could develop.
After three years associated with development and two years of accessibility only to a selected group of customer companies, Neura has launched the Moments to the public.
The idea of “ moments” is not uncommon among cellular ad tech companies , for example FollowAnalytics, MediaBrix or MobileFuse, in which the emphasis is on positioning “ the right message at the right time” within actual real-world activities. A good ad for a nearby bar, for example, might be delivered to a smartphone whenever location data indicates the user are at a nighttime ballgame in the last inning.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technology for 3rd Door Media. Previously, he protected this space as a Senior Article writer for VentureBeat, and he has discussed these and other tech subjects regarding such publications as CMSWire plus NewsFactor. He founded and directed the web site/unit at PBS place Thirteen/WNET; worked as an online Older Producer/writer for Viacom; created a productive interactive game, PLAY IT SIMPLY BY EAR: The First CD Game; launched and led an independent film display, CENTER SCREEN, based at Harvard and M. I. T.; plus served over five years as being a consultant to the M. I. Capital t. Media Lab. You can find him on LinkedIn, and on Twitter at xBarryLevine.
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