2 companies are expanding ad and content material targeting techniques that employ brand new ways of tapping the real world.
Sunnyvale, California-based Neura and Brazil-based In Loco use different strategies, but both are pointing in order to how non-web tracking could develop.
After three years associated with development and two years of accessibility only to a selected group of customer companies, Neura has launched the Moments to the public.
The idea of “ moments” is not uncommon among cellular ad tech companies , for example FollowAnalytics, MediaBrix or MobileFuse, in which the emphasis is on positioning “ the right message at the right time” within actual real-world activities. A good ad for a nearby bar, for example, might be delivered to a smartphone whenever location data indicates the user are at a nighttime ballgame in the last inning.
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