Audience dimension firm Nielsen has announced the particular launch of an Auto Cloud which is integrated with the car sales information held by research firm L. D. Power.
This is actually the first time that J. D. Power’ s data is being made available to promote and measurement.
This particular exclusive combination, the companies said, will certainly let auto advertisers segment plus target audiences for online and TELEVISION campaigns based on car-related data, which includes car styles, customer buying phase, brand affinities, geo-location, recent buys and other factors.
[Read the full article on MarTech Today.]
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