Audience dimension firm Nielsen has announced the particular launch of an Auto Cloud which is integrated with the car sales information held by research firm L. D. Power.
This is actually the first time that J. D. Power’ s data is being made available to promote and measurement.
This particular exclusive combination, the companies said, will certainly let auto advertisers segment plus target audiences for online and TELEVISION campaigns based on car-related data, which includes car styles, customer buying phase, brand affinities, geo-location, recent buys and other factors.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technologies for Third Door Media. Formerly, he covered this space being a Senior Writer for VentureBeat, and has written about these and other technology subjects for such publications because CMSWire and NewsFactor. He started and led the web site/unit from PBS station Thirteen/WNET; worked being an online Senior Producer/writer for Viacom; created a successful interactive game, PERFORM IT BY EAR: The First COMPACT DISC Game; founded and led a completely independent film showcase, CENTER SCREEN, dependent at Harvard and M. We. T.; and served over 5 years as a consultant to the Meters. I. T. Media Lab. You can get him at LinkedIn, and on Tweets at xBarryLevine.
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