Last year, the startup called NYIAX announced it had been adapting the technology of the Nasdaq stock exchange to create a blockchain -based exchange for your buying and selling of ad contracts.
In December, NYIAX filed the patent with Nasdaq for investing any physical or digital resource on an exchange. In other words, NYIAX owner Carolina Abenante told me, the obvious describes a way to trade ad agreements, videos, digital or physical collectibles, or even whatever, on an exchange.
This week, NYIAX announced a new relationship that will be the first — outside of NYIAX’ s own exchange — in order to implement this patent-pending approach. The particular partner is mesmr. tv (no caps), a year-old blockchain-based content material startup that intends to take the particular YouTube model to the next phase.
The central idea at the rear of mesmr, launching in beta the following month, is that content creators, especially video clip makers, upload their creative function into channels and then buy and sell worth around that content.
[Read the full article on MarTech Today.]
About The Writer
Barry Levine covers advertising technology for Third Door Press. Previously, he covered this area as a Senior Writer for VentureBeat, and he has written about these along with other tech subjects for such journals as CMSWire and NewsFactor. This individual founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer meant for Viacom; created a successful interactive video game, PLAY IT BY EAR: The very first CD Game; founded and directed an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Meters. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.
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