Marketing agencies have evolved quite a bit because the turn of the century, mostly because of the exponential growth of data plus technology in marketing.
But how have agencies transformed as a result of technology?
Within an interview this week, Michael Tidmarsh, main technical officer for Ogilvy Globally, shared his thoughts about how firms have changed to accommodate data-driven methods. Tidmarsh will also keynote a speak on creativity in a data-driven entire world at our MarTech Conference in Boston in early October.
If you liked Ogilvy’s Michael Tidmarsh: Creative agency versions are changing to accommodate growing usage of tech by Robin Kurzer Then you'll love Marketing Services Miami