Ogilvy’s Michael Tidmarsh: Creative agency versions are changing to accommodate growing usage of tech


Marketing agencies have evolved quite a bit because the turn of the century, mostly because of the exponential growth of data plus technology in marketing.

But how have agencies transformed as a result of technology?

Within an interview this week, Michael Tidmarsh, main technical officer for Ogilvy Globally, shared his thoughts about how firms have changed to accommodate data-driven methods. Tidmarsh will also keynote a speak on creativity in a data-driven entire world at our MarTech Conference in Boston in early October.

[Read the full article on MarTech Today.]


About The Writer

Robin Kurzer started the girl career as a daily newspaper media reporter in Milford, Connecticut. She after that made her mark on the marketing and advertising world in Chicago at companies such as Tribal DDB and Razorfish, creating award-winning work for many big companies. For the past seven years, she’ ersus worked as a freelance writer plus communications professional across a variety of company sectors.

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