“ How are you going to treat that will [personal] data using the respect it deserves, just as you should treat the person [it represents] with respect? ”
That question from RSA Protection CMO Holly Rollo, during the keynote talks that opened our MarTech Conference Tuesday in San Jose, California, pegged a key theme designed for marketers this year.
The final 12 months, of course , have seen preparation for that EU’ s General Data Defense Regulation ( GDPR ), the Facebook/Cambridge Analytica scandal, moves by Google plus Apple to further diminish the function of third-party cookies and the release of inexpensive fake video tools , amongst other major developments affecting individual data and trust.
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