Oracle adds to your home an SMS aggregator marketplace — which it says is the to begin its kind — to the Responsys B2C marketing platform.
Called the SMS Public Aggregator System, or SPAN, it allows entrepreneurs to directly find, order plus manage an SMS aggregator program from hundreds, inside Responsys.
SMS services by companies are geographically based, and aggregators put together networks of carriers to ensure that marketers can issue SMS communications across territories, without having to make arrangements along with each separate carrier. For some areas, marketers may not otherwise have connections with SMS aggregators.
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