Oracle Responsys launches first SMS aggregator marketplace

Oracle adds to your home an SMS aggregator marketplace — which it says is the to begin its kind — to the Responsys B2C marketing platform.

Called the SMS Public Aggregator System, or SPAN, it allows entrepreneurs to directly find, order plus manage an SMS aggregator program from hundreds, inside Responsys.

SMS services by companies are geographically based, and aggregators put together networks of carriers to ensure that marketers can issue SMS communications across territories, without having to make arrangements along with each separate carrier. For some areas, marketers may not otherwise have connections with SMS aggregators.

[Read the full article on MarTech Today.]


About The Writer

Barry Levine covers advertising technology for Third Door Mass media. Previously, he covered this room as a Senior Writer for VentureBeat, and he has written about these along with other tech subjects for such magazines as CMSWire and NewsFactor. This individual founded and led the web site/unit at PBS station Thirteen/WNET; proved helpful as an online Senior Producer/writer intended for Viacom; created a successful interactive video game, PLAY IT BY EAR: The very first CD Game; founded and brought an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Mirielle. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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