Outbrain adds IAS integration to contextually shield for brand safety

Content breakthrough platform Outbrain is boosting the brand safety, with its recent statement of a partnership with ad-quality dimension firm Integral Ad Science (IAS).

Previously, VP associated with Product Marketing Dennis Yuscavitch informed me, his company offered a more restricted protection. When marketers offered their particular content on Outbrain’ s on the internet grid, which provides content “ you may even like” at the bottom of articles, they might also embed a pixel through IAS, Double Verify or Moat. Here’ s a typical Outbrain content material discovery grid:

[Read the full article on MarTech Today.]

About The Writer

Barry Levine covers advertising technology for Third Door Mass media. Previously, he covered this room as a Senior Writer for VentureBeat, and he has written about these along with other tech subjects for such books as CMSWire and NewsFactor. He or she founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer just for Viacom; created a successful interactive video game, PLAY IT BY EAR: The very first CD Game; founded and directed an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Mirielle. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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