The importance of valuing latent orders to successful Amazon Sponsored Products management

Advertisers must consider the lag time between ad click and conversion as well as historic performance around key days to estimate shift. Please visit Marketing Land for the full article. If you liked The importance of valuing latent orders to successful Amazon Sponsored Products management by Andy Taylor Then you’ll love Marketing Services Miami

COVID is accelerating TV advertising’s transformation into an addressable medium

“They come for the targeting and stay for the attribution,” says Simplifi’s CEO about CTV. Please visit Marketing Land for the full article. If you liked COVID is accelerating TV advertising’s transformation into an addressable medium by Greg Sterling Then you’ll love Marketing Services Miami

Rethinking progressive profiling to find out what’s happening with your customers now

Your data might not support you, but asking your customers questions to put them at the forefront of decision-making might get you through this crisis. Please visit Marketing Land for the full article. If you liked Rethinking progressive profiling to find out what’s happening with your customers now by Ryan Phelan Then you’ll love Marketing