Job recruitment ads have their own special requirements, so this week, Perengo is out using a demand-side platform (DSP) specialized for the purpose.
Founded within 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering the managed services solution for recruitment ad campaigns. It’ s at this point been implemented as a self-service DSP that automates campaign management, stock selection and performance feedback pertaining to optimization.
This is the “ only DSP focused solely upon job ads, that is fully automatic, ” CEO and founder Paul Kofi Okyere told me. Although their company doesn’ t yet have got stats on how much more effective this particular jobs-oriented DSP is than general DSPs or manually managed attempts, he said that clients — including FedEx, Lyft and PostMates — are reporting dramatic reductions within the time required to conduct ad advertisments for this purpose.
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