Perengo launches DSP optimized for recruitment ads

Job recruitment ads have their own special requirements, so this week, Perengo is out using a demand-side platform (DSP) specialized for the purpose.

Founded within 2015 by veterans of Criteo and Google AdMob, the San Francisco-based firm had been offering the managed services solution for recruitment ad campaigns. It’ s at this point been implemented as a self-service DSP that automates campaign management, stock selection and performance feedback pertaining to optimization.

This is the “ only DSP focused solely upon job ads, that is fully automatic, ” CEO and founder Paul Kofi Okyere told me. Although their company doesn’ t yet have got stats on how much more effective this particular jobs-oriented DSP is than general DSPs or manually managed attempts, he said that clients — including FedEx, Lyft and PostMates — are reporting dramatic reductions within the time required to conduct ad advertisments for this purpose.

[Read the full article on MarTech Today.]

About The Author

Craig Levine covers marketing technology just for Third Door Media. Previously, this individual covered this space as an Older Writer for VentureBeat, and he offers written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on-line Senior Producer/writer for Viacom; a new successful interactive game, PLAY THIS BY EAR: The First CD Online game; founded and led an independent movie showcase, CENTER SCREEN, based on Harvard and M. I. To.; and served over five yrs as a consultant to the M. We. T. Media Lab. You can find your pet at LinkedIn, and on Twitter with xBarryLevine.

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