Period for brands to take customer information personally

Seven within 10 consumers expect a customized experience from the brands they experience, according to a survey   of 3, 000 Americans plus Britons that Conlumino conducted within 2014.

While that’ s not shocking, this requirement for personalization can impact a customer’ ersus loyalty and is a challenge that manufacturers big and small still have trouble with daily.

For nearly 10 years, marketing and publishing departments have taken care of immediately this demand by using data administration platforms — or DMPs — to organize customer data and set up that information for tailored commercials.

These days, however , clients want more than just targeted ads. These people expect top-to-bottom personalization every time these people interact with a brand — whether they’ re calling a company’ ersus helpline, viewing content in a cellular app or watching an in-flight commercial.

[Read the full article on MarTech Today.]


Opinions indicated in this article are those of the guest writer and not necessarily Marketing Land. Personnel authors are listed here .


About The Author

Nina Caruso is Product Marketing Supervisor for Adobe Audience Manager.

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