Pinterest’s new Promoted Carousel ads will certainly display up to 5 swipable pictures in a single ad

A Promoted Carousel advertisement for Cheerios.

Pinterest rolled out a new ad file format on Thursday, presenting Promoted Carousel ads that permit brands to include up to five pictures.

Why marketers need to care

Much like Facebook’ h carousel ads , advertisers may include a distinct title, information and squeeze page for each product image included in the Promoted Carousel ad.

The ads will screen in an user’ s feed just like a regular Pin, but users can swipe through the images directly within their feed or tap to display among the five images and launch the particular landing page.

Pinterest provided a select number of brands earlier access to the new ad unit, which includes Cheerios, REI, Covergirl, DSW plus Everlane. According to a Millward Dark brown brand lift study, Cheerios Advertised Carousel ad campaign resulted in an eleven. 4 point lift in advertisement awareness and 8. 6 raise in message association.

REI’ h social media manager Jaclyn Ruckle states the brand’ s Promoted Carousel campaign delivered more engagement plus higher click through rates.

“ Promoted Carousel permits us to serve up multiple products and experiences in a single place to engage the planning mindset associated with Pinterest’ s audience, ” states Ruckle, “ Our Carousel marketing campaign showed strong engagement and increased our click-through-rate by 32 %. ”

Pinterest made its new ad units offered to all business accounts in all of its ad markets.

More results from the Millward Dark brown study

  • Covergirl says it earned a several. 8 point lift in brand name awareness and a 6. 1 raise in ad awareness when using the carousel ads for its TruBlend foundation strategy.
  • DSW claims Marketed Carousel ads for a back-to-school strategy improved ad performance by twenty percent.
  • Everlane states it saw three-times the wedding with its Promoted Carousel ad campaign when compared to clothing brand’ s usual Pinterest ad campaigns.

About The Author

Amy Gesenhues is Third Door Media’s Common Assignment Reporter, covering the latest information and updates for Marketing Property and Search Engine Land. From this year to 2012, she was a good award-winning syndicated columnist for a number of everyday newspapers from New York to Tx. With more than ten years of marketing administration experience, she has contributed to a number of traditional and online publications, which includes MarketingProfs. com , SoftwareCEO. com , plus Sales and Marketing Management Publication. Read more of Amy’s articles.

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