Plane. com lures Nike and Bonobos, launches custom brand ‘shops’ in the marketplace

Heading to the holiday shopping season, Jet. possuindo has launched dedicated brand “ stores” for Nike and Bonobos on its site.

Why you should care

This particular fall, Walmart-owned Jet. com released a website update aimed at catering towards the urban shoppers it says from the bulk of its customer base. Included in this effort, the company also introduced it would build branded shops around the sites for brands, including Nike pas cher.   Thursday’ s launch associated with Nike and Bonobos brand houses on the marketplace beef up its style offerings and appeal to its audience with curated experiences.

Jet is also playing up the rely on angle.

“ Clients value trust more than ever and it’ s important for retailers to have a crystal clear point of view on what they stand for plus who they choose to partner with. Even as we continue implementing our new technique focused on the city consumer, we’ lso are delighted to welcome Nike plus Bonobos to Jet. com, ” said Jet President Simon Belsham in a statement.

The particular Nike shop includes apparel, shoes and accessories for men, women and kids. Jet also says it will be an official seller of select Nike plus Converse products, meaning customers may trust they are getting the real deal and never counterfeit knockoffs. That’ s the not-so-subtle point of differentiation because counterfeiters have plagued Amazon and eBay. In answer, Amazon created a brand registry this past year.

More on Jet. possuindo brand stores

  • Jet is offering two-day delivery upon Bonobos items and free results in the U. S.
  • Searches for Nike or Bonobos upon Jet. com link directly to the primary pages of the custom stores.
  • Focusing on major metro places sets Jet. com apart from mother or father Walmart’ s target, but Amazon . com has also been focusing on cities. It will be fascinating to see how the trust angle performs.
  • Nike’ s shop features top-selling shoes as well as group navigation. The Bonobos store (screenshot shown below) also features top-trending items.


Concerning the Author

Ginny Marvin is certainly Third Door Media’s Editor-in-Chief, handling day-to-day editorial operations across our publications. Ginny writes about compensated online marketing topics including paid research, paid social, display and retargeting for Search Engine Land, Marketing Property and MarTech Today. With more than fifteen years of marketing experience, she has kept both in-house and agency administration positions. She can be found on Tweets as @ginnymarvin.

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