Podcasting continues its meteoric rise, developing more opportunities for marketers

Podcasting proceeds its rise in popularity, and marketers are taking note. A Nielsen  Fanlinks survey last quarter showed which the number of self-identified “ avid” podcasting fans rose from 13 mil homes in 2016 to sixteen million in 2017 — the 23 percent increase. An  Online Advertising Bureau (IAB) survey recording found that podcast revenues lead $314 million in 2017, a good 86 percent increase from 2016.

With a growing variety of households tuning in to podcasts upon all types of subjects in every imaginable style, there is ripe opportunity for marketers to interact a captive audience. But in the particular absence of third-party measurement verification as well as other challenges for the relatively young field, some marketers have stayed aside.

There are no target audience buying standards like GRPs, however in terms of figuring out how to recognize which types of podcasts a brand need to target, there are third-party sources they could tap into.

[Read the full article on MarTech Today.]


About The Author

Robin the boy wonder Kurzer started her career being a daily newspaper reporter in Milford, Connecticut. She then made the girl mark on the advertising and marketing world within Chicago at agencies such as Tribe DDB and Razorfish, creating award winning work for many major brands. For the past 7 years, she’ s worked like a freelance writer and communications expert across a variety of business sectors.

If you liked Podcasting continues its meteoric rise, developing more opportunities for marketers by Robin Kurzer Then you'll love Marketing Services Miami

Leave a Reply

Your email address will not be published. Required fields are marked *