Quantcast reports more than 90% of people to EU domains grant GDPR permission

After all the teeth-gnashing, what if the majority of visitors give their consent to be used of their personal data under Common Data Privacy Regulation ( GDPR ) guidelines?

That appears to be what’ ersus happening with the Quantcast Choice consent management system , at least for European Union (EU) domains. The San Francisco-based company has announced that its platform — which it says is the most broadly implemented GDPR consent solution amongst top US and UK websites — is generating an average permission rate over 90 percent.

Although this could be excellent information for the future of GDPR-compliant online marketing plus advertising, there are a few caveats.

[Read the full article on MarTech Today.]

About The Writer

Barry Levine covers advertising technology for Third Door Press. Previously, he covered this area as a Senior Writer for VentureBeat, and he has written about these along with other tech subjects for such journals as CMSWire and NewsFactor. He or she founded and led the web site/unit at PBS station Thirteen/WNET; worked well as an online Senior Producer/writer intended for Viacom; created a successful interactive sport, PLAY IT BY EAR: The very first CD Game; founded and directed an independent film showcase, CENTER DISPLAY SCREEN, based at Harvard and Meters. I. T.; and served more than five years as a consultant towards the M. I. T. Media Laboratory. You can find him at LinkedIn, and Twitter at xBarryLevine.

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