Raise your martech skills with deep-dive, hands-on training

A couple weeks back again I previewed the graduate-level keynotes and sessions coming to MarTech, in addition seven other awesome reasons to join all of us April 3-5 in San Jose.

Here are 5 more reasons to attend… MarTech’ h intensive, half-day workshops ! Our recognized professionals will tackle some of the most exciting, difficult, and pressing aspects of modern marketing and advertising on Wednesday, April 3:

The Right Way to Buy Marketing and advertising Technology

With regards to MarTech attendees, 68% plan to apply a new technology solution in the next yr. But what are best practices for analyzing technologies, choosing vendors, and getting your own colleagues on board? Tony Byrne will certainly answer those questions and more within this in-depth workshop. Learn more .

Workshop Presenter: Tony Byrne, creator of the only exclusively “ buy-side” technology analyst firm, Real Tale Group

Making use of CDP to Make the Most of Your Client Data

Most entrepreneurs, if you really push them, confess that their data is a clutter. If you’ re one of them, sign up for David Raab for a comprehensive jump into customer data platforms: exactly what are they, why you need one, selecting the most appropriate solution, and preparing the business situation for adoption. Learn more .

Workshop Presenter: David Raab, originator of the Customer Data Platform Company, Principal at Raab Associates Incorporation.

Agile Marketing and advertising Advantage

The speed of marketing is accelerating. Plus marketing teams need to keep speed. This workshop will show you how to perform just that! Marketing pioneer Andrea Fryrear will show you how adopting “ agile” and “ lean” methods can lead to better marketing results. Learn more .

Workshop Presenter: Andrea Fryrear, President and Lead Instructor for AgileSherpas, Chief Content Official, The Agile Marketer

Creating Connected Experiences – Sold out!

Stop acquiring more advertising technology and start better connecting this to your digital customer experiences. This will help you realize the full potential of the existing martech investment by much better aligning it to your customer encounter strategy and digital execution. Understand practical frameworks and models to get and fix the cracks inside your digital customer experience and much better connect your marketing technology to back up the customer journey. Learn more .

Workshop Presenter: Jeff Cram, Key Strategy Officer and co-founder associated with ISITE Design

Building a Badass Marketing Team along with Talent Optimization

Excellent marketing results start with a great advertising team. How do you know that the group you have in place is capable of attaining optimal results? Attend this course to learn a Talent Design & Optimization framework so you can strategically style your team, align team members for your culture and goals, hire actively, and manage the team wisely as your business grows. Learn more .

Workshop Presenters: Erica Seidel, Executive Recruiter And Founder from the Connective Good, and Drew Fortin, Senior Vice President of Product sales & Marketing at The Predictive Catalog

This is your own chance to learn from the pros in an close, hands-on environment. Don’ t lose out!

Choose Your Perfect Pass

There are 2 different ways you can join us based on your goals and budget:

  • All Entry Pass + Workshop (best value! ) : You’ ll unlock the entire MarTech experience, including all sessions, keynotes, network , and amenities, plus your selection of half-day intensive workshop. Register by April two to save $300 away from on-site rates!
  • Workshop Only: Thinking about just a workshop? Register by April 2 to save $150 off on-site rates. Add a free Expo+ pass to your itinerary and unlock the whole Expo Hall, including 100+ solution providers , full-length sessions on the Solutions Monitor, demos and case studies within the Discover MarTech Theater, evening social networking events, plus one conference session or even keynote of your choice!

These workshops sell out each year – so act fast in order to secure your own seat . See you in San Jose!

Psst… Seen about our special group rates ? Go to MarTech with your team for a special team-building experience AND enjoy special discounts if you register.


Opinions expressed in this article are those from the guest author and not necessarily Advertising Land. Staff authors are shown here .


About The Writer

Scott Brinker is the meeting chair of the MarTech® Conference , a vendor-agnostic marketing technology meeting and trade show series made by MarTech Today’s parent company, 3rd Door Media. The MarTech occasion grew out of Brinker’s blog, chiefmartec. com, which has chronicled the increase of marketing technology and its transforming marketing strategy, management and culture considering that 2008. In addition to his work on MarTech, Scott serves as the VP system ecosystem at HubSpot. Previously, this individual was the co-founder and CTO associated with ion interactive.

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