Reddit announced upon Wednesday it has named Shariq Rizvi as its vice president of advertisement products and engineering. Rizvi will guide Reddit’ s monetization and advertisements product team, and report to TOP DOG Steve Huffman. Most recently the co-founder and COO of Netsil, the monitoring platform for modern impair applications, Rizvi served as Twitter’ s co-founder of performance advertisements business and a director on the ads team from 2012 in order to 2016.
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With this latest employ, Reddit is aiming to take the performance and direct response advertisement offerings to a new level. Rizvi’ s background in ad technology and entrepreneurial initiatives show the company is committed to further creating out its ad platform in order to attract more advertisers to the web site.
“ Reddit provides a powerful solution to the human need for correct community and authentic communication, which usually I’ ve experienced first-hand. Apart from the clear value for users plus advertisers, there’ s also an evident match between my knowledge, encounter, skill set and what Reddit needs now – – to scale in the online ads platform, ” stated Rizvi.
The company invested last year rolling out a complete redesign of its website — the very first since in more than a decade — and launched new ad choices, including indigenous video ads , native promoted post advertisements and new call-to-action buttons for ads. CEO Dorrie Huffman commented on the company’ t recent efforts to build out the ad platform in the release launching Rizvi’ s hire.
“ Throughout 2018, we’ ve demonstrated the value of engaging with our local community — and new inventory such as native mobile and native movie ads in the redesign have exhibited the opportunity for branded engagement. Whilst video and engagement campaigns will usually remain a focus for Reddit’ s Brand Partnerships team, Shariq’ s hire represents an additional investment decision in a more robust, performance-driven suite associated with advertising solutions for marketers within 2019, ” said Huffman.
More about Reddit’ s brand new VP of ad products and architectural
- Rizvi joined up with Twitter in 2012 after the company obtained his web security firm Dasient — an enterprise startup which was backed by Google Ventures.
- In addition to starting Dasient, Rizvi is also founded Netsil which was obtained by Nutanix in 2018.
- Rizvi began his profession at Google, working on products such as web search, App Engine as well as the Google Calculator.
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