Reddit hires former Twitter ad group director as VP of advertisement products, engineering

Reddit announced upon Wednesday it has named Shariq Rizvi as its vice president of advertisement products and engineering. Rizvi will guide Reddit’ s monetization and advertisements product team, and report to TOP DOG Steve Huffman. Most recently the co-founder and COO of Netsil, the monitoring platform for modern impair applications, Rizvi served as Twitter’ s co-founder of performance advertisements business and a director on the ads team from 2012 in order to 2016.

Why you should treatment

With this latest employ, Reddit is aiming to take the performance and direct response advertisement offerings to a new level. Rizvi’ s background in ad technology and entrepreneurial initiatives show the company is committed to further creating out its ad platform in order to attract more advertisers to the web site.

“ Reddit provides a powerful solution to the human need for correct community and authentic communication, which usually I’ ve experienced first-hand. Apart from the clear value for users plus advertisers, there’ s also an evident match between my knowledge, encounter, skill set and what Reddit needs now – – to scale in the online ads platform, ” stated Rizvi.

The company invested last year rolling out a complete redesign of its website — the very first since in more than a decade — and launched new ad choices, including indigenous video ads , native promoted post advertisements and new call-to-action buttons for ads. CEO Dorrie Huffman commented on the company’ t recent efforts to build out the ad platform in the release launching Rizvi’ s hire.

“ Throughout 2018, we’ ve demonstrated the value of engaging with our local community — and new inventory such as native mobile and native movie ads in the redesign have exhibited the opportunity for branded engagement. Whilst video and engagement campaigns will usually remain a focus for Reddit’ s Brand Partnerships team, Shariq’ s hire represents an additional investment decision in a more robust, performance-driven suite associated with advertising solutions for marketers within 2019, ” said Huffman.

More about Reddit’ s brand new VP of ad products and architectural

  • Rizvi joined up with Twitter in 2012 after the company obtained his web security firm Dasient — an enterprise startup which was backed by Google Ventures.
  • In addition to starting Dasient, Rizvi is also founded Netsil which was obtained by Nutanix in 2018.
  • Rizvi began his profession at Google, working on products such as web search, App Engine as well as the Google Calculator.

About The Author

Amy Gesenhues is Third Door Media’s Common Assignment Reporter, covering the latest information and updates for Marketing Property and Search Engine Land. From this year to 2012, she was a good award-winning syndicated columnist for a number of day-to-day newspapers from New York to Tx. With more than ten years of marketing administration experience, she has contributed to a selection of traditional and online publications, which includes MarketingProfs. com , SoftwareCEO. possuindo , and Sales and Advertising Management Magazine. Read more of Amy’s articles.

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