A year since launching indigenous video, Reddit reports it is viewing more than a billion dollars video views a month on average. The platform says it has skilled a 38 percent growth within native videos since the start of the yr, with advertisers seeing higher conversions and more engagement with video advertisements.
Why you should care
Reddit has made big modifications in our past year, from a major overhaul of its site to the launch associated with native video clip ads optimized for your redesign. With news that it is today pulling more than a billion video sights per month, Reddit is hoping to can get on marketers’ radar as a platform that provides competitive reach and results.
“ Reddit’ s beta video advertisers are seeing substantial increases in key metrics for example brand favorability and purchase intent as compared to non-video ads. In fact , a recent research by Milward Brown indicates that will Reddit Video is performing significantly better than industry averages for electronic video advertising, ” said Reddit’ s senior communications manager, Christine Cassis.
According to Cassis, advertisers are seeing 2 . three times more conversions with video advertisements compared to static ads, with some promotions earning 3. 5 times increased engagement rates. Reddit says the video ad view rates are actually comparable to Facebook video views.
More on Reddit video
- Reddit claims this serves more than 400, 000 hrs of natively hosted video day-to-day, and 13 million hours associated with video watched monthly on the system.
- Mobile video sights on Reddit have doubled given that August, with 70 percent associated with views occuring on Reddit’ s i9000 mobile apps.
- Reddit creators are posting 50 percent a lot more video posts since the redesign, using a million videos posted by makers in August alone — symbolizing a 31 percent increase season over year — according to the business.
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