With the achievement of new data privacy laws arrives the expectation that consumer personal privacy will be better maintained. But may the new rules help stem the particular seemingly endless reports of information breaches? I talked to some online marketers who are hoping they will.
Europe’ s General Data Security Regulation ( GDPR ), which governs the particular handling of European Union (EU) members’ data went into effect in May. Ca mirrored many of the GDPR’ s tenets when it transferred its landmark data privacy expenses last month, plus it’ s expected that additional states will follow suit.
Both laws call for businesses in order to shore up their processes plus procedures to ensure that breaches are more unlikely to happen — and impose massive fines when they do.
[Read the full article on MarTech Today.]
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