Regardless of marketers’ optimism about new personal privacy laws, massive data breaches keep rock consumers’ trust

With the achievement of new data privacy laws arrives the expectation that consumer personal privacy will be better maintained. But may the new rules help stem the particular seemingly endless reports of information breaches? I talked to some online marketers who are hoping they will.

Europe’ s General Data Security Regulation ( GDPR ), which governs the particular handling of European Union (EU) members’ data went into effect in May. Ca mirrored many of the GDPR’ s tenets when it  transferred its landmark data privacy expenses   last month, plus it’ s expected that additional states will follow suit.

Both laws call for businesses in order to shore up their processes plus procedures to ensure that breaches are more unlikely to happen — and impose massive fines when they do.

[Read the full article on MarTech Today.]


About The Writer

Robin Kurzer started the girl career as a daily newspaper media reporter in Milford, Connecticut. She after that made her mark on the marketing and advertising world in Chicago at organizations such as Tribal DDB and Razorfish, creating award-winning work for many big companies. For the past seven years, she’ h worked as a freelance writer plus communications professional across a variety of company sectors.

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