Request the SMXpert: Google manual fees and penalties explained

The Inquire the SMXpert series continues with all the question and answer (Q& A) segment of sessions held in Search Marketing Expo (SMX) West 2018.

Today’ s Q& A is from the All Google Manual Penalties Described session with speaker  Kaspar Szymanski, with an introduction by moderator  Chris Sherman.

Moderator Bob Sherman: For those of you who have don’ t know Kaspar, he or she is a veteran of the Google Search Quality group, where he was the driving force at the rear of global web spam tackling endeavours and the public face spearheading Search engines webmaster outreach and communication attempts.

He speaks not just as an insider but also someone who has invested years helping clients get out of difficulty and back into Google’ s great graces. His advice is strong and well worth heeding!


Question:   What happens when you obtain an unnatural outbound links charges but never sold links? The site used proper FTC disclosure and everything outbound links in articles had been no-follow. However , the site did possess a lot of affiliate links that were dofollow. After “ no-following” those hyperlinks and doing a reconsideration request, the website was approved. Is it common with regard to sites to get penalties because they utilized “ dofollow” affiliate links?

Kaspar: In short, yes.

Regardless of Federal Industry Commission (FTC) disclosure which has no keeping on search engine optimization (SEO) or just how Google perceives links, outgoing affiliate marketer links are almost always commercial, and so are the particular anchor texts. That fact alone is enough grounds to always use nofollow  features on the links in order to avoid violating Google Website owner Guidelines and therefore risking a penalty.

Question: Is it true manual fines aren’ t removed manually? That the bot reads through the reconsideration demands instead of humans?

Answer: Simply no, that is not correct; a human reviewer reads through the reconsideration request. Through Google:

Reconsideration requests are handled by real people, so great documentation helps the reviewer much better understand the steps taken to address t…

[ Read the full article on Search Engine Land .]

About The Writer

Debra Mastaler is Functions Editor at Search Engine Land. She actually is an internationally recognized authority upon link building and is an OMCP Qualified Link Building Trainer. Based in Washington DC, Debra is also a columnist pertaining to Search Engine Land, has written with regard to or been featured in numerous technology publications and is active on the search engine marketing conference circuit as a speaker plus trainer. Debra serves as an assess for the Landy Awards and is the particular President of Alliance-Link. com. Interact with Debra on Twitter and LinkedIn to stay in touch.

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