I’ m going to allow you to in on a secret: Marketers are usually human, too. Don’ t inform anyone I told you.
Because marketers are human, we all understand the richness of the customer trip, from initial inspiration or hoping to final sale. But coping with that complexity is not always simple.
As marketers, we now have more ways to reach potential customers than in the past, with new channels maturing from remarkable speed. Now it’ s i9000 not only mobile, desktops and pills that we must factor into our own media plans and attribution versions, but also new channels, including linked TV, smart homes, virtual reality plus augmented reality.
Every channel contains different opportunities just for brand exposure — whether interpersonal, display or pre-roll — and must now contend with micro conversion rate that might occur along the way, increasing cross-platform complexity and the impact of remarketing efforts.
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