Reviews: Fake reviews are a growing issue on Amazon, Google

As testimonials have grown within importance , so have initiatives to game the system. The problem is increasing on both Google Maps and Amazon, based on third-party analysis and reporting.

A report yesterday within the Washington Post found that the obtaining fake reviews by merchants looking to boost sales of their products is really a widespread problem on Amazon. Based on the report:

[F]or some popular item categories, such as Bluetooth headphones plus speakers, the vast majority of reviews appear to break Amazon’ s prohibition on compensated reviews…

Many of these deceptive reviews originate on Facebook, exactly where sellers seek shoppers on lots of networks, including Amazon Review Membership and Amazon Reviewers Group, to provide glowing feedback in exchange for money or even other compensation. The practice unnaturally inflates the ranking of a large number of products, experts say, misleading customers.

The Article says “ many of these fraudulent evaluations originate on Facebook. ” Appropriately, fake review solicitation becomes an additional variation on the “ fake news” problem for the company.

The Post’ s investigation also available that in some categories (e. gary the gadget guy., bluetooth headphones) on Amazon, bogus reviews comprised at least half of most reviews. Positive reviews influence consumer purchasing and visibility on the site.

[Read the full article on Search Engine Land.]

About The Writer

Greg Sterling is an Adding Editor at Search Engine Land. He or she writes a personal blog, Screenwerk , regarding connecting the dots between electronic media and real-world consumer conduct. He is also VP of Technique and Insights for the Local Research Association. Follow him on Twitter or find him at Google+ .

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