“ Free” is always better when you get worth.
That’ s exactly what a new plus free tool from ShareIQ offers. The New York City- and Berlin-based company is out using a cloud-based self-service capability that enables brands find out the value of earned mass media on Facebook, assuming they consist of at least one visual element.
VP of Marketing Jonathan Gardner told me that, to his understanding, this is the first free tool that will lets brands calculate the value of their own image-based earned media on that will social platform.
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