“ Free” is always better when you get worth.
That’ s exactly what a new plus free tool from ShareIQ offers. The New York City- and Berlin-based company is out using a cloud-based self-service capability that enables brands find out the value of earned mass media on Facebook, assuming they consist of at least one visual element.
VP of Marketing Jonathan Gardner told me that, to his understanding, this is the first free tool that will lets brands calculate the value of their own image-based earned media on that will social platform.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technologies for Third Door Media. Earlier, he covered this space as being a Senior Writer for VentureBeat, and has written about these and other technology subjects for such publications because CMSWire and NewsFactor. He started and led the web site/unit on PBS station Thirteen/WNET; worked being an online Senior Producer/writer for Viacom; created a successful interactive game, ENJOY IT BY EAR: The First COMPACT DISC Game; founded and led a completely independent film showcase, CENTER SCREEN, centered at Harvard and M. We. T.; and served over 5 years as a consultant to the Meters. I. T. Media Lab. You will find him at LinkedIn, and on Tweets at xBarryLevine.
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