At Sterling Sky (my company), we just work in the small business (SMB) marketplace, so we were particularly interested in viewing how Google’ s recent algorithm update impacted local search.
I’ ve spent the previous few weeks analyzing dozens of sites thorough, diving into ranking charts plus before-and-after screen shots to see exactly what changed with this particular recent update . Below are the very best six things I’ ve observed as a result of the update.
Keep in mind these are observations based on the audits and findings. Since I just analyzed sites optimized for nearby SEO, these findings are very particular to local businesses or websites ranking for local terms like “ plumber Seattle. ”
I was careful to only consist of items I saw multiple times across several sites and industries I examined. I try to give examples to assist illustrate my points but wished to make it clear there were tons of similar illustrations in my findings that showed exactly the same thing.
1 . This upgrade was not related to links
As far as we can tell, this revise was related to on-site content quality more than back links . We have a new client associated with two months who saw an increase naturally across almost every keyword we are monitoring. All the work done so far on his web site has been related to improving content high quality — no links were constructed.
2 . Keyword impact
In the nearby search world , it is difficult to get a business to rank within the 3-pack in a surrounding city, however it is sometimes possible.
All of us work with a company in a suburb of the large city. Let’ s state they’ re in Addison, Tx, but they get all their customers through Dallas (They’ re not, yet it’ s a similar scenario). With this particular update, the majority of keywords we were monitoring that used [keyword + Dallas] increased, even though his location is within Addison (the suburb of Dallas).
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