Snapchat is definitely testing a new visual search device and is partnering with Amazon in order to launch it. The new feature can make it possible to take a picture of the product or barcode with the Snapchat camera, then press and hang on the camera screen to start an Amazon product page to find out more and make a purchase.
Precisely why retail marketers should care
With this new Amazon relationship, Snapchat is giving Amazon merchants a whole new e-commerce channel with no work on their part. As long as Snapchat’ s visual discovery tool may identify and find a product or club code, a purchase can be made out of a minimal number of clicks.
“ Simply point your Snapchat camera at a physical product or even barcode, and press and hang on the camera screen to get started, ” writes Snapchat on its news blog .
Once the picture is usually taken, an user can hold down on the particular camera screen, and if the product or even bar code can be identified, the particular app will display an Amazon . com card showing a related item page that can open in Amazon’ s app or mobile web site.
More on Snap’ s i9000 e-commerce efforts
- Snapchat did not release any economic details around whether it will be having a portion of the Amazon sales income generated by the app.
- It said the visual research tool attached to Amazon is being examined now, and that a rollout from the feature will be slow.
- Snapchat has launched a number of brand new e-commerce efforts this year, from Shoppable AR Lens to new web commerce options for Find out partners .
- Joining up with Amazon to launch this particular visual search feature further shows Snapchat’ s focus on e-commerce plus puts it in line to compete with Instagram and Pinterest — both which are elbowing their way in to the e-commerce ecosystem taking shape upon social platforms.
About The Author
Amy Gesenhues is Third Door Media’s Common Assignment Reporter, covering the latest information and updates for Marketing Property and Search Engine Land. From this year to 2012, she was a good award-winning syndicated columnist for a number of day-to-day newspapers from New York to Tx. With more than ten years of marketing administration experience, she has contributed to a selection of traditional and online publications, which includes MarketingProfs. com , SoftwareCEO. com , plus Sales and Marketing Management Publication. Read more of Amy’s articles.
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