Sprinklr adds AI to its client experience platform

Over the last season, Sprinklr has repositioned itself as a customer encounter cloud , centered around the former role as a social media hearing and management platform.

In another move to boost the capabilities, the company is this week including the first installment of an artificial cleverness layer to its platform, known as Intuition.

It at first tackles the customer care flow within the platform, where brands are often overcome by the volume of social posts asking for help, asking questions or producing complaints.

[Read the full article on MarTech Today.]

About The Author

Craig Levine covers marketing technology regarding Third Door Media. Previously, this individual covered this space as an Older Writer for VentureBeat, and he provides written about these and other tech topics for such publications as CMSWire and NewsFactor. He founded plus led the web site/unit at PBS station Thirteen/WNET; worked as an on-line Senior Producer/writer for Viacom; developed successful interactive game, PLAY THIS BY EAR: The First CD Online game; founded and led an independent movie showcase, CENTER SCREEN, based in Harvard and M. I. To.; and served over five many years as a consultant to the M. We. T. Media Lab. You can find your pet at LinkedIn, and on Twitter on xBarryLevine.

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