Over the last season, Sprinklr has repositioned itself as a customer encounter cloud , centered around the former role as a social media hearing and management platform.
In another move to boost the capabilities, the company is this week including the first installment of an artificial cleverness layer to its platform, known as Intuition.
It at first tackles the customer care flow within the platform, where brands are often overcome by the volume of social posts asking for help, asking questions or producing complaints.
[Read the full article on MarTech Today.]
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