Sq . opens platform to third-party designers to create new payment experiences

Today, Sq . announced the Square Reader SDK that lets developers build brand new payment experiences and workflows designed for specific audiences and industries. With all the new toolset, developers can offer personalized payment solutions that incorporate inner or third-party tools and techniques, such as inventory management or CUSTOMER RELATIONSHIP MANAGEMENT.

Here’ s Square’ s description of the benefits of this program:

The Sq . Reader SDK is a set of creator tools for building custom in-person checkout experiences on the Square system. For the first time, iOS and Android designers can build unique checkout or even point of sale applications such as self-ordering kiosks, mobile points associated with sale, in-store line busting applications, and more, on top of Square’ s equipment and payments ecosystem. These personalized solutions enable developers to work with each existing Square merchants in well-known industries such as retail and dining places, as well as new sellers in verticals not traditionally supported by Sq . like transportation and healthcare.

The beta plan saw a number of entities develop specific point-of-sale (POS) experiences, including Tremble Shack, Joe and the Juice (QSR), QuickMeds (healthcare) and Infinite Peripherals (transportation/taxis).

Square equipment and its underlying payments infrastructure are still involved (which is just how Square benefits from making the tools available). It’ s the middle layer, the particular point-of-sale (POS) software, that can be personalized or integrated with other tools plus systems. This can create greater performance (e. g., inventory integration) or even enable new services for customers.

QuickMeds is a great example of these. QuiqMeds is a mobile app designed for healthcare providers that enables medications to become dispensed on site, so sufferers don’ t need to later go to a pharmacy to pick up a prescription. Individuals go to the doctor and get their medicine in real time, which is a pretty radical vary from how things operate today (CVS won’ t like that).

In the case of QSR chain Tremble Shack, the SDK enabled the particular company’ s developer to build the self-service kiosk that streamlined buying in the restaurant. That can increase client satisfaction, improve wait times and reduce labour costs for Shake Shack, presuming the company rolls out more of these in shops.

Ultimately, the SDK is a way for Square to grow the enterprise customer base and the sectors that use Square by offering designers the ability to build on top of Square’ s existing payments infrastructure. Additionally, it supports Square’ s push more into e-commerce.

Sq . offers a range of marketing tools along with other services beyond payments. But obligations are the entry point for adoption of those other services. Yesterday, Square documented Q2 revenues and earnings that will beat Wall Street estimates.

About The Author

Greg Sterling is a Contributing Editor in Search Engine Land. He writes a private blog, Screenwerk , about connecting the particular dots between digital media plus real-world consumer behavior. He is furthermore VP of Strategy and Information for the Local Search Association. Stick to him on Twitter or discover him at Google+ .

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