Squadhelp adds AI to help invent effective brand names

Naming an item or a company can make or split the effort. Traditionally, it has involved logos agencies engaging a variety of experts plus test groups.

Chicago-based Squadhelp employs a crowd-sourced system to find exactly the right moniker, and it employs various verification plus testing tools. It describes by itself as the largest such naming system, and it now says it is the initial to employ AI.

As it was founded in 2011, founder Darpan Munjal told me, the platform’ s identifying process has involved a brand starting a naming contest after providing info on the company and, if suitable, on the product. About 75, 1000 users are registered on the system, and the number of proposed names they could each submit is dependent on how a lot of their previous submissions have been recognized into higher contest rounds.

[Read the full article on MarTech Today.]


In regards to the Author

Barry Levine addresses marketing technology for Third Doorway Media. Previously, he covered this particular space as a Senior Writer to get VentureBeat, and he has written about these types of and other tech subjects for this kind of publications as CMSWire and NewsFactor. He founded and led the internet site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful online game, PLAY IT BY HEARING: The First CD Game; founded plus led an independent film showcase, MIDDLE SCREEN, based at Harvard plus M. I. T.; and offered over five years as an advisor to the M. I. T. Mass media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.

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