The forthcoming General Data Protection Regulation ( GDPR ) is beginning to remake the panorama for marketing and advertising by encouraging innovative new open-source alliances.
Two of them affecting this area have emerged in the last few weeks — and, although unrelated, they’ lso are both called Open GDPR.
The OpenGDPR framework has been announced late last week by the four founding members: customer information platform mParticle; mobile attribution/analytics supplier AppsFlyer; mobile marketing firm Braze (previously known as Appboy); and analytics firm Amplitude.
[Read the full article on MarTech Today.]
About The Author
Barry Levine covers marketing technologies for Third Door Media. Formerly, he covered this space being a Senior Writer for VentureBeat, and has written about these and other technology subjects for such publications because CMSWire and NewsFactor. He started and led the web site/unit in PBS station Thirteen/WNET; worked being an online Senior Producer/writer for Viacom; created a successful interactive game, ENJOY IT BY EAR: The First COMPACT DISC Game; founded and led a completely independent film showcase, CENTER SCREEN, centered at Harvard and M. We. T.; and served over 5 years as a consultant to the Meters. I. T. Media Lab. You can get him at LinkedIn, and on Tweets at xBarryLevine.
If you liked Technology companies organize two efforts to back up personal data management — each called Open GDPR by Barry Levine Then you'll love Marketing Services Miami