The forthcoming General Data Protection Regulation ( GDPR ) is beginning to remake the panorama for marketing and advertising by encouraging innovative new open-source alliances.
Two of them affecting this area have emerged in the last few weeks — and, although unrelated, they’ lso are both called Open GDPR.
The OpenGDPR framework has been announced late last week by the four founding members: customer information platform mParticle; mobile attribution/analytics supplier AppsFlyer; mobile marketing firm Braze (previously known as Appboy); and analytics firm Amplitude.
[Read the full article on MarTech Today.]
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