Innovation within audio ad formats doesn’ to come around very often. Until now, nearly the only variable has been how long they will run, with: 15s and: 30s dominating the audio ad panorama.
Today Pandora is promoting that.
The sound platform unveiled new audio advertisement capabilities on Tuesday, and it states it’ s the first to test them on scale.
[Read the full article on MarTech Today.]
About The Author
Robin the boy wonder Kurzer started her career being a daily newspaper reporter in Milford, Connecticut. She then made the girl mark on the advertising and marketing world within Chicago at agencies such as Tribe DDB and Razorfish, creating award winning work for many major brands. For the past 7 years, she’ s worked like a freelance writer and communications expert across a variety of business sectors.
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