One of the biggest misconceptions people have regarding Account-Based Marketing and advertising (ABM) is that it requires a lot of work to get an ABM program off the ground.
Many times, B2B marketers are scared away by consultants telling them which they need six months to undergo a change administration exercise or an army of companies or technologies to map procedures and fill out templates. The truth is, it is possible to stand up an ABM program fairly quickly and get strong results.
In fact , I would argue that the simplest way to get going with an ABM strategy would be to start simply, move quickly after which expand from there. All you really need is really a room of smart marketing and product sales folks, a rough understanding of the businesses you want to go after, and you’ lso are off to the races.
In the article below, I’ lmost all share how you can create, operationalize and keep your target account list in some easy steps.
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